CeraVe rallies dermatologists nationwide to volunteer time on World Skin Health Day

CeraVe reveals new survey data that reinforces the need for more skin health education and exposes the barriers that prevent American adults from receiving proper care and treatment. According to the survey conducted among 1,000 adults within the United States, not only do 80% experience skin concerns, but 1 in 4 report experiencing a more serious skin condition. Yet, only 40% visit a dermatologist once a year for an annual skin check. This World Skin Health Day, CeraVe is joining the founders of the annual day of awareness, the International League of Dermatological Societies (ILDS) and the International Society of Dermatology (ISD), to spark a movement within the global dermatology community to increase awareness, education and access to skin health in underserved communities.

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CeraVe has become the first official corporate partner of World Skin Health Day, leveraging its network of dermatologists to help the ILDS and ISD spark a movement for change, per the brand. As part of its World Skin Health Day initiative, the brand is sponsoring events in North America, Argentina, Malta, Tanzania, Nepal and Australia that are driving education around the importance of equitable skin care access and helping to connect dermatologists with patients most in need. Activations in each country include training frontline hospital workers, advocacy outreach to local government and specialty care offerings for patients experiencing various skin health conditions.

Within the United States, CeraVe has called on dermatologists to take action by becoming a “Derm Changemaker” and offering free skin checks in their local communities. Through the brand’s existing partnership with the National Association of Free and Charitable Clinics (NAFC), CeraVe and NAFC are welcoming dermatologists on July 8 in select clinics nationwide to make skincare more accessible to the patients and communities they serve.

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Providing skin checks and products to these programs are imperative steps being taken to help address a clear disparity in skin health access, as the survey also revealed:

• When asked about their barriers to dermatological care, respondents cited long wait times (27%), lack of insurance (20%), and limited availability of dermatologists (18%) as the primary challenges.
• Additionally, one-third of Americans say they cannot afford dermatological care.
• More than half (54%) visit general healthcare providers for skin health issues, which may suggest a lack of specialized care for skin conditions.